Snack Ads: What Is It About?
As time passes by, our attention span has been lowering significantly. We often get distracted easily and lose our attention within just a matter of seconds. It’s so easy to lose concentration… I want to eat a sandwich… wait!
That’s how quickly we lose our interest over a single subject. The average attention span of humans is now 8 seconds, which is slightly lower than the famous 9-second attention span of a goldfish! That’s an alarming number to deal with, and we have to learn all about this decreasing attention span and how to tailor our marketing strategies to maximize it further.
That’s where snack ads come into play.
Due to the constant influx of technological advancements and developments, we quickly get distracted when dealing with a particular subject. There are many videos and content on the internet that are too lengthy for us that we often shift our attention to somewhere else.
It’s not good news for marketers who are creating lengthy contents to proliferate information about their products when no one wants to dedicate their precious time to read or watch.
Let us focus, don’t let your mind wander to other things, and read intensively without losing interest over this pressing matter at hand.
How Content Marketing and Short Attention Span Interacts
In this way, in case you’re creating plans to advertise your image, you have to discover imaginative approaches to convey your message before entirely losing the consideration of your audience. While individuals do contribute time perusing content that is exceedingly applicable to them, many have almost no tolerance for regular promotions with the millennials profoundly doubting banner advertisements. We’ve expertly prepared our eyes to maintain a strategic distance from adverts while perusing something on the web and we have become used to waiting for the “skip advertisement” button on YouTube videos without deliberately choosing whether we’d like to see the ad or not.
These improvements have driven advertisers to make a lot of shorter variants of video promotions, which have come to be known as snack ads.
What are Snack Ads?
Snack ads are videos that are shorter than 10 seconds. The reason marketers feel the requirement for such short ads is a direct result of an endless loop. Crowds are assaulted with video content, which has brought about a decrease in abilities to focus. Also, this has prompted the requirement for shorter advertisements.
The pattern of 6-second ads started with YouTube and was before long embraced by the Fox Networks Group. Snack ads or more professionally known as bumper ads have gotten on with the absolute greatest brands. It’s through these short video ads that the marketing department of large and small companies that they are combating the problem of the shorter attention span of everybody.
Draw in a Younger Audience
Brands should know about the stages being frequented by their intended interest group and adjust their marketing strategy appropriately. Brands that desire to focus on a more youthful crowd should be immediately useful and paramount, and snack ads have assisted with this.
The short attention span is typical amongst the younger audience who are always up-to-date when it comes to technological advancements. Since they have easy access and appropriate knowledge to operate complicated devices, they find it easier to lose interest over something they have already seen. Snack ads are useful for attracting the millennials that have access to everything in life with just a single push of a button.
Improve Multi-Platform Marketing
More extended TV advertisements can be portioned or repurposed into snack ads for social media platforms. The method is beneficial for promoting your video on social media without having to create entirely new content by handpicking the parts of the long advertisement or content and compiling them into one snack ad. It enables businesses to have different commitment focuses on potential clients.
Understand that short frame advertisements are not supplanting current 30-or 60-second promotions; they’ve added substance to the marketing campaign of many companies.
On the off chance that your image has long-shape ads, these can be broken down, and a portion of the substance can be repurposed into a progression of snack ads. It will enable you to brand to improve its effort without burning through cash on new ideas and advertisement creation.
It’s Cost Effective!
Most short frame advertisements can be made by altering down film from long frame videos. It implies getting a videographer, model, and planning a promoting idea is pointless. Being creative with existing material can transform a $300,000 marketing campaign into a $3,000 editing task. It’s a new form of advertisement that cuts the unnecessary expenses for another adjust for brand visibility and appearance. Why spend so much on a new one when you can be creative and resourceful?
Design Snack Ads for Mobile
The focus of your snack ads will be Millennials and the latest generation by using social media sites. Along these lines, there’s a lot more noteworthy shot that your snack advertisement will be seen on a cell phone, as opposed to a PC. When you make the promotion, abstain from making the content or pictures excessively little. Have a versatile first structure and think about the prominent measurements and angle proportions.
Attempt Different Techniques
You could attempt to create content just promotions, activity advertisements and advertisements that show genuine individuals. You could even utilize a slideshow of pictures. Diverse points and edges can be used. There are way too many things you can manipulate and change so that you could maximize the use of snack ads without having to pour in more resources and effort.
Try not to stop at one ad, because these 6-second advertisements abandon you with enough budget to make numerous adverts with various arrangements. The purpose of this type of marketing strategy is to catch the attention of the goldfish millennials without taking too much of their time. It’s to remind them that your brand or business exists, and they might need your service soon.
Attention spans are getting shorter, and so should marketing strategies. It’s only right to incorporate the new behaviours of people and society for a much more successful advertisement. Through creativity and initiative, we would be able to adjust our marketing strategy so that they would not remain useless and unnoticed, but efficient and useful.